Tag Archives: 2010

When you fall, get up

 There comes a time in life where we all stumble…

We’re human, none of us are perfect in this world.

We may try to be, but failure is all apart of life.

Those falls are where and when we build our character, looking deep within and pull forth the strength needed to keep going.  After all, it’s not like we can just sit there and watch the world pass us by. Some wish that were the case, but we would become nothing more than an obstacle for others to walk over or go around. If you pause to think for a second, it really rings true. We sit and watch everyone go by, we’re merely making it a little bit tougher for others. The clock always ticking, the years go by quicker, and people grow in separate directions. You see, I’ve failed once in life and allowed it to torment me for a couple of years, but things do indeed happen.

We have to remember that we have the chance to pick ourselves back up, whether it’s now or two years later, but it CAN be done with a little determination.  You fall in love, we fall out of love, we fall short, and we could fall flat. In order to walk, you must first fall and realize the pain in doing so. You could walk a million miles in life, but eventually you will fall, embrace it. When it happens, take a brief look at your surroundings and get up because the clouds will continue to roll by and the sun will rise somewhere every morning. In America, it’s growing closer to that time of the season, where leaves turned brown fall slowly from their limb in the trees. The change of seasons and the growth of an individual, realize and embrace it.

… Until we meet again

Introducing vitaminTHICK, a brand set for intake

HAILING FROM BOSTON! With inspirations ranging from notorious signature sneakers to the Notorious One; cafeteria showdowns to play timedisguises; vitaminTHICK aims to bring the fun and edginess back to a streetwear industry that has become overplayed and uninspired. VitaminTHICK: Cooler gear than the other kids since bagged lunch.™

Brand Identity
vitaminTHICK is a celebration of living life to its fullest through community, culture, and dope clothing. With the street cliches of
violence, greed, and politics plaguing the urban fashion industry today, co-captains Elliott Curtis and Andrew Shedd listen to the
echos of their youth for inspiration. “Back in the day” was a glowing and carefree time when anything and everything was
possible. Without all the posturing and bad noise, childhood was a time when we had our whole lives in front of us. The vT brand
is a blending of this nostalgic mindset with a culturally informed social commentary.
Our Approach to Design + Product Development
vT’s product, like its approach to brand and design, embodies the definition of limited edition in its most earnest sense. A full
collection of vT pieces are individually numbered out of a finite denomination. This is real. No marketing gimmicks. No fine print.
Just BAM- “I have shirt 23 out of 100. Only 99 other heads are up on this piece right here.” Although the products are exclusive,
vitaminTHICK is a community of those who hold lifestyle to a higher level. This is why vitaminTHICK’s products adhere to a design
regimen that shells out for style-specific prints, eco-friendly inks, extra attention to stitch work and the little details that might
go unnoticed to some, but define the brand to Shedd and Curtis. These principles of value-added design tower over brands that
subscribe to the cost cutting and inferior quality of mass market production.
 

Welcome To The Squad™

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