HAILING FROM BOSTON! With inspirations ranging from notorious signature sneakers to the Notorious One; cafeteria showdowns to play timedisguises; vitaminTHICK aims to bring the fun and edginess back to a streetwear industry that has become overplayed and uninspired. VitaminTHICK: Cooler gear than the other kids since bagged lunch.™Brand IdentityvitaminTHICK is a celebration of living life to its fullest through community, culture, and dope clothing. With the street cliches ofviolence, greed, and politics plaguing the urban fashion industry today, co-captains Elliott Curtis and Andrew Shedd listen to theechos of their youth for inspiration. “Back in the day” was a glowing and carefree time when anything and everything waspossible. Without all the posturing and bad noise, childhood was a time when we had our whole lives in front of us. The vT brandis a blending of this nostalgic mindset with a culturally informed social commentary.
Our Approach to Design + Product DevelopmentvT’s product, like its approach to brand and design, embodies the definition of limited edition in its most earnest sense. A fullcollection of vT pieces are individually numbered out of a finite denomination. This is real. No marketing gimmicks. No fine print.Just BAM- “I have shirt 23 out of 100. Only 99 other heads are up on this piece right here.” Although the products are exclusive,vitaminTHICK is a community of those who hold lifestyle to a higher level. This is why vitaminTHICK’s products adhere to a designregimen that shells out for style-specific prints, eco-friendly inks, extra attention to stitch work and the little details that mightgo unnoticed to some, but define the brand to Shedd and Curtis. These principles of value-added design tower over brands thatsubscribe to the cost cutting and inferior quality of mass market production.