Tag Archives: streetwear

Introducing vitaminTHICK, a brand set for intake

HAILING FROM BOSTON! With inspirations ranging from notorious signature sneakers to the Notorious One; cafeteria showdowns to play timedisguises; vitaminTHICK aims to bring the fun and edginess back to a streetwear industry that has become overplayed and uninspired. VitaminTHICK: Cooler gear than the other kids since bagged lunch.™

Brand Identity
vitaminTHICK is a celebration of living life to its fullest through community, culture, and dope clothing. With the street cliches of
violence, greed, and politics plaguing the urban fashion industry today, co-captains Elliott Curtis and Andrew Shedd listen to the
echos of their youth for inspiration. “Back in the day” was a glowing and carefree time when anything and everything was
possible. Without all the posturing and bad noise, childhood was a time when we had our whole lives in front of us. The vT brand
is a blending of this nostalgic mindset with a culturally informed social commentary.
Our Approach to Design + Product Development
vT’s product, like its approach to brand and design, embodies the definition of limited edition in its most earnest sense. A full
collection of vT pieces are individually numbered out of a finite denomination. This is real. No marketing gimmicks. No fine print.
Just BAM- “I have shirt 23 out of 100. Only 99 other heads are up on this piece right here.” Although the products are exclusive,
vitaminTHICK is a community of those who hold lifestyle to a higher level. This is why vitaminTHICK’s products adhere to a design
regimen that shells out for style-specific prints, eco-friendly inks, extra attention to stitch work and the little details that might
go unnoticed to some, but define the brand to Shedd and Curtis. These principles of value-added design tower over brands that
subscribe to the cost cutting and inferior quality of mass market production.
 

Welcome To The Squad™

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